7ร7 Content
Analysis Worksheet
hannahrosecluley.com
Choose 7 creators with real growth and virality โ people whose content travels beyond their existing audience. For each creator, analyse 7 pieces of their content using the framework. The goal is not to copy. The goal is to extract the principles behind what makes content grow โ and apply those principles in your own voice.
What made you stop scrolling? Bold claim, curiosity gap, provocation, humour, pattern interrupt?
What feeling activates in the first 3 seconds โ aspiration, validation, curiosity, humour, FOMO?
Is there a strong, specific stance? Does it say something not everyone would say?
Does it make you feel seen, or does it make you want to be them? Which is doing the work?
Why would someone send this to a friend, save it, or share it to their stories?
Why this format for this message? Talking head, text overlay, audio trend, POV text?
Who is this "for"? Does it make a specific woman feel called out or called in?
How fast does it move? Is every second earning its place or is there dead air?
